The passion behind Preferable: A founders story

The Beginning

Created and Driven by Founder & CEO Gregory Miller. Preferable blends cutting-edge design, premium-quality products, and a results-driven mindset to fuel athletes and everyday achievers on their fitness journey. Fueled by community, innovation, and relentless ambition, Preferable stands as a bold symbol of strength, discipline, and the power of choice — empowering people everywhere to look better, feel stronger, and perform at their best.

Community & Service

Discord

Welcome to the Preferable Discord Server — your hub for shopping, communication, and athletic conversations. Here, fitness athletes, bodybuilders and aspiring entrepreneurs can join the community and take part in a bigger space where everyone is connected.

About Us

Quality

Our mission at Preferable is to provide high-quality fitness apparel that are not only eco-friendly but also convenient for our customers. We are committed to helping people live a healthy lifestyle while also doing our part to protect the environment.

Sustainability

We offer sustainable fitness products made with high-performance, environmentally friendly materials. We believe in making sustainable fitness accessible to everyone, while minimizing our impact on the planet. Our mission is to create a healthier, more sustainable world through our commitment to eco-friendly fitness apparel and accessories.

Easy

We believe that convenience is key to staying on track with your active lifestyle. That's why we offer products that are designed to be easy to wear and versatile, whether you're hitting the gym or running errands. We also prioritize customer service and aim to provide a seamless shopping experience that makes it simple to find the perfect apparel and accessories for your needs.

Experience the Next Level

Elevate Your Workouts

Wake up, put on our high-performance fitness apparel, and start your day strong with an invigorating workout. Our breathable and lightweight fabrics will keep you comfortable and cool as you push your limits and strive for greatness. With our apparel tailored to fit just right, you can focus on your workout without any distractions.

Quotes

Lou Ferrigno

"Forget failure. Forget mistakes. Forget Everything, except what youre going to do now. And do it." 2 - Time Mr. Universe

Arnold Schwarzenegger

“The pain you feel today will be the strength you feel tomorrow.” 7 - Time Mr. Olympia

Ronnie Coleman

"The real workout starts when you want to stop" 8 - time Mr. Olympia

Start Strong and Finish Stronger

Wake-up.
Workout.

Conquer your day with our fitness brand. Our activewear is designed to help you wake up, work out, and feel great.
Proper Form and Execution.

Every Rep.
Every Set.

Preferable is dedicated to helping you maximize your potential and achieve your goals with every repetition and set, no matter your fitness level.

Workout On the Go!

Fitness Anywhere, Anytime

Frequently Asked Questions

Read our FAQ's page where you can find answers to the most common questions.

FAQ's

Blog

Explore our blog for insightful tips and tricks on how to elevate your health and fitness journey. From workout routines to healthy recipes, our blog offers a wealth of information to help you live your best life.

Blog Posts

Sustainability

Check out our commitment to eco-conscious production methods and learn how we're doing our part to protect the environment while creating high-quality fitness apparel.

Sustanability