Timeline
We started with a simple vision—to create a brand that blends quality, convenience, and purpose. From launching our very first product to now serving a growing community of loyal customers, every step has been fueled by passion and your continued support.
January 2023
The journey began with building our prototype store, carefully crafting our first demo products, and designing an intuitive user interface that reflects our clean, modern style. This early phase laid the foundation for what Preferable would become: a brand focused on convenience, sustainability, and empowering our customers to feel their best—inside and out.
April 2023
Our first product line marked a major step forward—carefully designed with a streamlined aesthetic, a clean and user-friendly layout, and a logo that captured the elegance and simplicity of our brand. Every detail was intentional, from the fabric to the fit, ensuring our launch reflected the quality and purpose Preferable stands for.
August 2024
The turning point for Preferable began when Greg and Dev crossed paths at the Entrepreneurship Center just outside the Georgia Gwinnett College campus. With a shared vision and entrepreneurial drive, we teamed up to elevate the brand—combining creativity, strategy, and relentless hustle to take Preferable to the next level.
July 2024
We’re incredibly grateful to Crunch Fitness for giving us the opportunity to partner with them as an emerging startup. Their support played a key role in helping us establish our presence in the Atlanta area, giving us the confidence and platform to grow, connect, and make a name for Preferable in the local fitness community.
September 2024
We ordered our first product samples—an essential step that gave our team valuable insight into fit, feel, and function. This hands-on experience allowed us to refine every detail, ensuring our products met the highest standards before reaching our customers.
October 2024
A heartfelt thank you to Derik and Alishba for the incredible memories we've shared on this journey. We truly appreciate you embracing the opportunity to become our very first signature athletes. Your belief in Preferable from the start means the world to us—and your passion continues to inspire our community every day.
May 2025
At Interconnected we thoughtfully designed and built a platform where business owners, entrepreneurs, and venture capitalists can connect with aspiring entrepreneurs. Our mission is to foster meaningful conversations, share real-world insights, and help the next wave of entrepreneurs turn their ideas into success stories.
July 2025
We’re excited to bring our elegant and luxurious user experience to mobile devices, delivering the same sleek design and smooth functionality you love—now at your fingertips. Our upcoming release will be available on both iOS and Android, making it easier than ever to connect with Preferable on the go.
